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ORIBE

Bright Blonde Priming Serum

$44


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An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

  • Brightens, tones and eliminates brassiness.
  • Provides 450°F heat protection.
  • Helps to repair and strengthen over-processed, brittle hair.
  • Replenishes lost moisture to hydrate and restore softness to dry hair.
  • Smoothes the cuticle and helps to improve elasticity.
  • Enhances vibrancy for healthier looking hair.

Work through damp hair before styling to protect, tone and hydrate.

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Violet and Reflective Pearlized Pigments correct brassiness, tone highlights and impart luminescent brightness and shine.

Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.

Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.

Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine.

Prickly Pear Fruit Extract smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.

Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition.

Founded by Daniel Kaner and Tevya Finger in collaboration with Oribe Canales, Oribe Hair Care began its journey in 2008. Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers. While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. Oribe's signature fragrance, Côte d’Azur, embodies the glamour and warmth of the French Riviera, with hints of sun-drenched Calabrian bergamot, Sicilian orange, Aomori apples and leafy greens; sandalwood, vetiver and crisp amber lend their soft, woody notes, while tuberose and white butterfly jasmine create a sensuous and invigorating experience.